Sports Brand Disputes From Adidas to Chelsea

Chelsea Football Club 

The scramble for service and trademarks to gain legitimacy in the court arena from the hammer taps of judges is commonplace including brand disputes smelling of sporting names in the realm of law from Adidas to Chelsea.

Starting with this writing from Adidas, when the German manufacturer of parallels requested the protection of three-line symbols to The General Court of the European Union or the Court of the European Union because there is a Belgian company, Shoe Branding Europe that uses a similar line symbol.

However, the panel of judges ruled on June 29, 2019, the lawsuit from Adidas was not strong enough evidence and stated the three-stripe symbol was not a German Adidas monopoly.

Meanwhile, the struggle for sports brands through the courts took place in the country, one of which was between Scott USA Limited, a sports manufacturer from the United States and a local company, Andrian Arianto Tenggono.

Scott USA Limited filed a lawsuit with the Central Jakarta Commercial Court on October 3, 2018. Scott was assessed as the rightful owner of the brand in the form of words and logos but Andrian Arianto Tenggono registered under the same name Scott.

The reason Scott sued was that Andrian had registered Scott’s name in the Directorate General of Intellectual Property (DJKI) even Andrian had bagged a certificate with the No. IDM000044156 in class 12. The brand was registered on August 2, 2005.

A different fate was experienced with Adidas losing in court but between Scoot USA Limited and Andrian Arianto Tenggono no one won and lost. The court said in its ruling there was peace between the two on May 28, 2019.

Chelsea Football Club
Another sports brand fighting in court is Chelsea brand snatch.

Who does not know the name of this football club from London, England? The name of the club owned by businessman Roman Abramovich, a Russian and Israeli citizen was sued by a local businessman, named Hardiman.

Based on the Court Case Information System (SIPP) PN Central Jakarta, Hardiman sued Chelsea Football Club Limited. The football company that handles the Chelsea club’s financial and sporting schedule is being sued with case number No. 58/HKI/Merek/2014/PN JKT. PST, on May 15, 2019.

Hardiman considers Chelsea Football Club to be using a similar brand he created. Hardiman sued Chelsea Football Club in court because the football club had a brand certificate registered with DJKI for 25th grade such as clothing, footwear, headgear and in other classes including grades 9, 14, 16, 18, 21, 25 and 28.

Hardiman asked the court to in its ruling order the Directorate of Brands and Geographical Indications to cancel, remove and remove the Chelsea Football Club brand from the general list of brands.

Chelsea Football Club’s attorney Nabil Baswel said his client had registered more than 700 Chelsea-related brands to various countries, including Indonesia since the company was founded in 1905.

His client, who is located at Stamford Bridge Grounds Fulham Road SW6 1HS London the United Kingdom, first registered the brand in many classes in Indonesia and objected to Hardiman’s lawsuit.

In a verdict hearing on 4 December 2019, the judge decided to reject Hardiman’s claim in Chelsea’s brand grab with Chelsea Football Club.

“Chelsea Football Club Limited holds exclusive rights to the Chelsea brand and its variants in Indonesia. Who doesn’t know the Chelsea Football Club Limited brand?” an advocate from the law firm Am Badar &Partners told me.


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