Indonesian Geographical Indication Coffee Exhibited in Malaysia

Didik Suryadi coffee farmers from Kayumas and Al Amin Arifin from the community of people care about coffee Liberica Meranti. Photo: Yanuarius Viodeogo

Yanuarius Viodeogo

KUALA LUMPUR — A number of coffee farmers from Indonesia attended the Indonesia Archipelago Exhibition (Archex) 2018 which took place at the Indonesian Embassy building for Malaysia.

The invited farmers display various types of coffee to visitors arabica, robusta and liberica. From those still in the form of fruit, green bean, to coffee powder ready to brew.

Even all the stands on display also feature coffee brewing tools served by baristas. There are coffee Liberika Meranti, Serampas Green Bean Jambi, Sipirok Tapanuli Selatan, Arabica Blue Korintji Jambi, Hots Jembrana Bali, Robusta Tirtoyudo, Beloee Coffee Lampung, and Pinus Tirtoyudo.

Didik Suryadi one of them, coffee farmers from Kayumas who produce arabica coffee products Java Ijen Raung Kayumas Situbondo. Man’s been 22 years as a farmer and now a barista.

“This coffee plant makes the added value of the community’s economy to increase because everything from beans to the final result in the form of packaging made by farmers,” said Didik, Tuesday (3/4/2018).

Didik said that currently with BUMDes is targeting stores throughout Indonesia that sell coffee beans from Kayumas.

Another coffee farmer, Al Amin Arifin from the Community Cares for Coffee Liberika Meranti including those who continue to actively want to encourage coffee production can be exported abroad in addition to the local market.

“Our Liberica coffee excels in taste and aroma because of the combination of robusta and arabica. In addition it is planted in peat areas,” he said.

He hopes that after receiving recognition from the Ministry of Law and Human Rights (HUMAN RIGHTS) with a certificate of Geographical Indication can further introduce the coffee product to the public.

The Ministry of Villages, Development of Disadvantaged Regions and Transmigration (PDTT) considers it time for handicraft and tourism products managed by Village Owned Enterprises (BUMDes) to fill the market in Malaysia because of the large number of Indonesians living in the country.

PDTT Village Minister Eko Putro Sandjojo said that there are as many as 3 to 4 million Indonesians currently in neighboring countries out of a total of 20 million Malaysians and that number represents a great potential to buy products made by BUMDes.

“From my conversation with the [Rusdi Kirana] Ambassador, Indonesians [bermukim] in Malaysia reached 3-4 million people means this is a big market of Indonesian MSMEs products. They do not need [often) to Indonesia want to eat rawon and rendang because it is made ready to eat by BUMDes products sent online to Malaysia,” eko said, Tuesday (3/4).

According to him, Indonesian citizens (Indonesian citizens) who work and study in all states in Malaysia must promote Indonesian products to the Malaysian people. For example, the promotion of food raw materials

Eko said that many restaurants that use raw materials from Indonesia and bumdes should in Indonesia can make these raw materials to fill the needs of restaurants and restaurants in Malaysia.

Indonesian President Joko Widodo appointed Eko as the investment liaison official to realize business investment between the two countries. As the initial stage is bumdes product exhibition at the Indonesia Archipelago Exhibition (Archex) 2018 followed by Business Networking Investasi Indonesia Malaysia and Regional Investment Forum at the Embassy of the Republic of Indonesia (KBRI) for Malaysia in Kuala Lumpur on 3 and 4 April 2018.

“This is not just an exhibition, it’s a follow-up to my appointment as The Indonesian Investment Liaison of Malaysia by the President of the Republic of Indonesia. Last year we had discussions once in Kuala Lumpur and twice in Indonesia with businessmen of both countries,” he said.

On the same occasion, Indonesian Ambassador to Malaysia Rusdi Kirana said that in addition to the large number of Indonesians in Malaysia, there are other products that must be boosted to continue to be introduced to foreign countries visiting Malaysia.

“There are [rerata] 20 million foreign tourists from Europe, middle east, China, Korea and Taiwan visiting Malaysia. So later we plan to twin cities, for example Kuala Lumpur-Yogyakarta, Kinibalu-Manado, Penang-Medan, now that’s a short distance of 1-2 hours,” he said.

In addition, he explained, other Products indonesia that has not been worked optimally is the raw material for spa or from herbs whose value is still small.

“Indonesia’s exports of spa materials are not more than 2 digits are still 1 digit or approximately [skala] exports 7% of 100%,” he said.

In addition to Archex 207, the Forum for Business Networking Investment Indonesia Malaysia was attended by a number of companies from Indonesia such as PT Jasa Marga Tbk, PT Wijaya Karya Tbk, PT Pembangunan Perumahan Tbk, PT Bank CIMB Niaga, GE Electric Indonesia, Rajawali Group and PT Central Proteina Prima.

The company from Malaysia was attended by companies such as the Federal Land Development Authority (Felda), Tenaga Nasional Berhad, Khazanah Nasional Berhad, and Malaysia Indonesia Business Council.

In the Regional Investment Forum, the regents and mayors presented their potential to potential investors from Malaysia such as the Regent of North Toraja, Bima, South Bolaang Mongondow, West Halmahera, Bone Bolango, Sambas, North Buton, Pesawaran and the Mayor of Tidore Islands.

“If the products come from those areas are not marketed then the value becomes low. So it is important that this exhibition (Archex) 2018 is conducted every month,” said Rusdi. Bisnis Indonesia


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